The best back to school season EVER is now here - it’s crazy to think how far we’ve come in a year and how far we will go this fall. We are here to get you prepped for success and excited for all the adventure to come. Back to school 2021 is all about expressing your true self, owning your individuality and embracing others for their creativity, authenticity and friendship. With awesome new trends comes some awesome new mantras. Be original. Be bold. Be fearless. Be social. Be opinionated. Be creative. Be fierce. Be independent. Be YOU.
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The #GETREALwithrue Challenge
Ya know those perfect Instagram photos that seem too good to be true? #GETREALwithrue is all about showing off what goes on behind the filter. In this Instagram vs. reality challenge, we’re asking YOU to post gram-worthy photos right next to the behind-the-scene shot. Think that perfect tropical paradise photo with a hibiscus in the background vs. the reality that you’ve just taken a selfie at your local garden center. Instagram Reality vs. Reality Instagram Reality vs. Reality Wanna get involved? Perfect! Your task is simple, show off your best rue21 style in an Insta vs. reality scene and tag @rue21official and #GETREALwithrue. We appreciate your support and wanna have fun…
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rue21 YouTube Challenge
Feel that chilly breeze? It’s time to go back to school, and that means it’s time for one thing: a brand new wardrobe! Everyone is looking for smocked tops and that perfect pair of jeans to show off just how much they’ve changed over the summer, and we’re all about it. New season, new closet, new you!