The best back to school season EVER is now here - it’s crazy to think how far we’ve come in a year and how far we will go this fall. We are here to get you prepped for success and excited for all the adventure to come. Back to school 2021 is all about expressing your true self, owning your individuality and embracing others for their creativity, authenticity and friendship. With awesome new trends comes some awesome new mantras. Be original. Be bold. Be fearless. Be social. Be opinionated. Be creative. Be fierce. Be independent. Be YOU.
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Behind the Scenes of the rue21 Back to School Campaign
If there’s two things you gotta know about rue21, it’s these: 1) We love jeans and 2) We love to collaborate with our community. So with an uncertain fall ahead of us, we reached out to our associates, influencers and rue21 fam to build one of our most amazing, most fun, most #YOUinrue photoshoots ever! And we loved it so much, we wanted to make sure you got a behind-the-scenes tour.
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#YOUinrue Stories and Sweeps – Meet Our Back to School Influencers
Back-to-School 2020 is leaving us all feeling a little...confused. While this season is usually filled with last-minute shopping trips and daily adventures to grasp onto that last strand of summer, this year we’re filled with wonder as to what this season holds. But that hasn’t stopped you from inspiring us with this year’s back-to-school launch.
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rue21 Denim Fit Guide: Back to School, Back to Denim
Back to school means back to denim-filled days. We’re bringing back our classic fits—and showcasing our fav new fits—to send you back to school in style. Lucky for you (and your closet!), we have you covered when it comes to choosing your style this season.
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Our Top 5 Tips for a Successful School Year
Class is in full swing and since you’re probably still adjusting “back to reality” after a summer of fun, we worked up some tips for a successful school year! We know, success in fall is waaay less exciting than bonfires and dances, but if your classwork can be a breeze—it makes going out on the weekends all the better. Each semester is an opportunity for new experiences, new challenges and a whole new you. So go on, get excited (you’ve totally got this!).
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3 Must-Have Jean Fits for Back to School
Jeans are essential for back to school, and we have styles for literally everyone. Meet the must-have jean fits for the season.
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rue21 Denim Sweepstakes: Win FREE Denim for a Year
Class prep is officially upon us and we are so ready to start back to school shopping! First step: stock up on the must-haves. And what’s more essential to any back to school wardrobe than denim? Nothing, and we stand by that. From ripped skinnies for the weekend to the perfect jeggings, denim is the ultimate way to complete your best looks. That’s why we’re running the rue21 Denim Sweepstakes. We know how important it is to look and feel your best when you head back to class, so we whipped up this pretty dope sweepstakes that we think you’re gonna love. Basically, we’re helping you crush this school year…
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rue21 YouTube Challenge
Feel that chilly breeze? It’s time to go back to school, and that means it’s time for one thing: a brand new wardrobe! Everyone is looking for smocked tops and that perfect pair of jeans to show off just how much they’ve changed over the summer, and we’re all about it. New season, new closet, new you!
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6 Go-To Jeans for This School Year
It’s that time again (we’re talkin’ back to school), and that means one thing: shopping for a new wardrobe! It’s the time of the year that you can fill your closet with fresh new denim and no one will judge you. Everyone wants to go back to school in style, and rue21 has all new jeans that will make you feel stylish, comfortable and confident when headed back to the hallways this year.
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Redefine Your Style Sweepstakes
Have you been dreaming about changing up your look for this upcoming school year? Well now’s your chance to enter and win big! rue21 is here to give three students the opportunity to totally refresh their look this back to school season with the ultimate Redefine Your Style Sweepstakes!
