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  • Life,  Style

    Made for All – Pride Collection 2022 & The Trevor Project Partnership 

    May 18, 2022

    Pride Month is just around the corner, and we’re thrilled to announce the drop of our 2022 Pride collection and our continued partnership with The Trevor Project! At rue21, we celebrate inclusivity and community as part of our core values and are proud to empower both our associates and our customers of all identities to express their authentic selves every day. Whether you’re a member of the LGBTQ community, are an ally, or are still learning, celebrating Pride Month is a way for us to celebrate and support our LGBTQ community.     

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    Coast to Coast Road Trip Kick Off

    June 28, 2018

    Be Bold. Be Original. Be YOU. Back to School 2021 with rue21

    July 11, 2021

    Stories of Culture – Black History Month 2023 

    January 18, 2023
  • Life,  Style

    Earth Day 2022 – 3 Ways to Celebrate the SZNs 

    April 22, 2022

    Happy Earth Day 2022, besties! Show some love to the planet with outdoor adventures that got you feelin’ like a total tree-hugger. We curated a few cute ‘fits made for vibing out with the OG homie, miss Mother Nature herself.  

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    Galentine’s Day Gifts

    Galentine’s Day Gifts for Your Favorite Girls

    January 30, 2020

    A New Spin on an Iconic Throwback – The Rugrats Collection

    August 18, 2021
    easter 2021

    3 Easy and Affordable Outfits and Gifts for Easter 2021

    March 25, 2021
  • Style

    Meet The @Avani Edit – Exclusively at rue21 

    April 13, 2022

    It’s here…the iconic #fyp queen’s collection has dropped exclusively at rue21.com and in stores. We linked up with social media legend Avani Gregg aka @avani and had her curate the absolute coolest spring edit featuring Y2K vibes, comfy energy, and some of the most iconic #OOTDs. We got to speak with Avani on an Instagram Live sesh the other day where she spilled about the collection and what she’s been up to IRL. Let’s get into it!  Cozy Chic  Avani will be the first to tell you she’s all about lounge mode. When asked what she wears on the go, she said, “Something comfy, like this!” while gesturing to the…

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    3 Transitional Outfits and Fresh Recipes for Spring

    February 25, 2021

    The #GETREALwithrue Challenge

    October 25, 2018

    3 Easy 2022 Halloween Costumes to Slay The Costume Party 

    September 21, 2022
  • Life

    At the Heart of rue21 – Store Associates Spotlight 

    March 29, 2022

    Our team members in the field are truly the heart of our company. They connect irl with customers and communities on the daily to represent the values of our brand through all their hard work. We had the opportunity to spotlight a few outstanding store associates in honor of Women’s History Month coming to a close. We hope this series has inspired you to continue celebrating women every day! 

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    Celebrating Empowerment – International Women’s Day Collection 

    March 1, 2022
    holidaze 2021

    Holidaze Unwrapped – rue21 Holiday Campaign 2021

    October 27, 2021
    thanksgiving

    Happy Thanksgiving – A Festive Q&A with rue21 Employees

    November 28, 2019
  • Style

    Trendsetters & Go-Getters – Femme Style Icons from the #YOUinrue Community  

    March 25, 2022

    The #YOUinrue community is united by diverse and unique women that are always re-defining what it means to be a baddie. These ladies constantly inspire us both through their incredible style but also through their hard work and success within the social media industry. As style icons, they have built their own communities and audiences, creating digital spaces that celebrate all forms of femme energy. Let’s hear from these women as we continue to spotlight remarkably inspiring ladies! 

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    Be Bold. Be Original. Be YOU. Back to School 2021 with rue21

    July 11, 2021
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    Treat Yourself! 5 Festive Recipes and Outfits to Try This Winter

    November 25, 2020
    2020 halloween costumes

    Our 5 Favorite Halloween Costumes Using Fall Trends

    October 15, 2020
  • Life

    Meet The Lady Bosses Who Make It Happen – Women in Leadership at rue21 

    March 17, 2022

    If history has taught us anything, it’s that women are unstoppable. The fight for equality in the workplace has been going strong for several decades and has made some incredible strides throughout the past few years. Women make up over 50% of the rue21 Senior Leadership team, which is something we’re incredibly proud about. But like any movement, the challenges female employees face to build their career, balance their personal life, and battle discrimination are still an everyday reality. Read more from women in leadership at rue21! 

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    Behind-the-Scenes: rue21 Holiday Influencer Photoshoot

    November 8, 2019
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    New rue21 Opening in The Mall at Robinson

    September 12, 2019

    MTV x rue21 Spring Break Sweepstakes

    February 19, 2019
  • Life

    Happy International Women’s Day 2022 – Inspiring Women of rue21 

    March 8, 2022

    It’s finally here, besties – happy International Women’s Day 2022! We're sendin’ you all the positive vibes and empowerment on this important holiday and hope you’re out there living your best lives. To get the inspiration flowin’, we spoke to a group of wicked talented women from our very own rue21 team who shared their own thoughts on International Women’s Day, the role models in their lives, honest advice, and more. Let’s get into it!  

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    International Women’s Day: Raise Your Voice

    March 8, 2018
    thanksgiving

    Happy Thanksgiving – A Festive Q&A with rue21 Employees

    November 28, 2019
    Pride

    Celebrate Pride All Year

    June 19, 2020
  • Life,  Style

    Celebrating Empowerment – International Women’s Day Collection 

    March 1, 2022

    Let’s get it, girls! We’re only a week away from International Women’s Day 2022. Mark your calendars, we got some amazing stories coming up to share from incredibly inspiring women on our very own rue21 team. To celebrate girl power the right way, we’re dropping a super exclusive International Women’s Day collection. This line features all the boss babe icons you love including music legends, queens of the TV screen, and more. Keep reading to get the scoop on the collection from our VP of merchandising, Lindsay Teitz! 

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    Holiday 2022 – Deck the Streets with rue21 

    October 19, 2022

    Ur Backstage Pass: Outfit Inspo 4 Outdoor Summer Concerts

    July 9, 2021

     Insights from our Style Icons – Black History Month 

    February 13, 2022
  • Life,  Style

     Insights from our Style Icons – Black History Month 

    February 13, 2022

    We‘re beyond lucky to work with such an incredible array of talented and inspiring creators with crazy good style from a range of unique backgrounds. In honor of Black History Month, we’re so excited to highlight a group of Black style icons we’ve partnered with to help launch our Black History Month collection. Keep an eye out for more conversations with our rue21 team members in celebration of this month and the new collection!   Sydney Bell @sydneylbell What is your name and how would you describe your content?   My name is Sydney Bell and I would describe my content as raw and authentic. My page is basically a journal of things…

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    Game of Thrones Tees

    Game of Thrones: Our Watch Has (Almost) Ended

    April 14, 2019

    Soul and Strength – Celebrating Juneteenth 

    June 14, 2022

    How To Rock Red, White and Blue This 4th of July

    July 3, 2018
  • Life

    rue21 Team Member Spotlight – Black History Month 

    February 10, 2022

    Our rue21 team members are the heart of our brand as well as ambassadors of our values and mission. We spoke to an incredible group of Black associates who shared insights about their experiences, advice, and so much more in honor of Black History Month. A huge thank you to those who participated and to all our rue21 team members!   Sierra Storrs, Support Center   What is your position and how long have you worked with rue21?  I’ve been with rue21 as a Social Media Coordinator for 3 months.   What does Black History Month mean to you?   Black History month means to me a time to celebrate my heritage and give…

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    Made for All – Pride Collection 2022 & The Trevor Project Partnership 

    May 18, 2022

    Celebrating Our Community – Designer and Employee Spotlight 

    February 1, 2022
    snow day outfits and activities

    Snow Day Outfits and Activities – Embrace the Chill

    December 9, 2021
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