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  • Life,  Style

    Celebrating Empowerment – International Women’s Day Collection 

    March 1, 2022

    Let’s get it, girls! We’re only a week away from International Women’s Day 2022. Mark your calendars, we got some amazing stories coming up to share from incredibly inspiring women on our very own rue21 team. To celebrate girl power the right way, we’re dropping a super exclusive International Women’s Day collection. This line features all the boss babe icons you love including music legends, queens of the TV screen, and more. Keep reading to get the scoop on the collection from our VP of merchandising, Lindsay Teitz! 

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  • Life,  Style

     Insights from our Style Icons – Black History Month 

    February 13, 2022

    We‘re beyond lucky to work with such an incredible array of talented and inspiring creators with crazy good style from a range of unique backgrounds. In honor of Black History Month, we’re so excited to highlight a group of Black style icons we’ve partnered with to help launch our Black History Month collection. Keep an eye out for more conversations with our rue21 team members in celebration of this month and the new collection!   Sydney Bell @sydneylbell What is your name and how would you describe your content?   My name is Sydney Bell and I would describe my content as raw and authentic. My page is basically a journal of things…

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    The Influencer Edit: Alexis Castillo

    September 5, 2018

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    February 15, 2023

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    December 16, 2020
  • Life,  Style

    Celebrating Our Community – Designer and Employee Spotlight 

    February 1, 2022

    To kick off Black History Month, we had the privilege to connect with two rue21 team members, Tiffany and Nicole, as well as the designer of our Black History Month collection, Leon Goodrum. These talented individuals are incredibly important to us and the mission of inclusivity that rue21 strives to achieve. Learn more about their experiences and what this month means to them personally below.  

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    July 15, 2018

    Be Bold. Be Original. Be YOU. Back to School 2021 with rue21

    July 11, 2021
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    Behind the Scenes of the rue21 Back to School Campaign

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  • Style

    Celebrate Your Roots – The Black History Month Collection at rue21

    January 17, 2022

    We’re wishing a reflective Martin Luther King Jr. Day to our entire community. To honor this cultural icon and with Black History Month beginning soon, we’ve partnered with Alone Again Studio to create a collection that celebrates Black culture and heritage with unique styles and designs. Throughout this month and next, we will be sharing insights and content from incredible black artists, creators and rue21 team members to amplify their stories and give light to the diversity of backgrounds in the Black community. Let's get into it! 

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    Stories of Culture – How rue21 Associates are Celebrating Black History Month 

    February 1, 2023
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    September 30, 2020

    Celebrating Empowerment – International Women’s Day Collection 

    March 1, 2022
  • Style

    So True, Bestie – true Collection Revamp

    January 12, 2022

    The true Shop just got a makeover and we’re totally crushin’. Our fresh line of upgraded essentials features bras, bralettes, undies & loungewear made for real life so you’re always feelin’ yourself no matter the occasion. Classic but NEVER basic, we’ve got comfy, flirty styles from sizes XS - 4X in top trending hues & prints. Whether you’re getting glam for date night, wearin’ a lil somethin’ somethin’ under your ‘fit to feel extra saucy, or just searching for cozy styles to relax in, y’know true has you covered, bb. Let's dish on the details.  

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  • Style

    Holiday 2021 Outfits for Every Occasion – Influencer Picks

    December 22, 2021

    We’ve been feelin’ the festive cheer for a minute now! Holiday season 2021 has your planner booked with the winter functions you’ve been waitin’ on all year so you need outfits. Now that you’ve got your plans mapped out, it’s time for the fun part: keeping your ‘fit fresh for every occasion and sleighin’ every photo opp. Our fave style bloggers have been bringin' the HEAT with new holiday trends, so you know we had to share.  Get ready to add these looks to your mood board. 

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  • Music,  Style

    Iconic Music and Influential Artists – Public Enemy x Defend Brooklyn for rue21

    December 15, 2021

    Public Enemy has made an impact on the music industry that is still felt to this day. These influential artists made a name for themselves in their community and in the hip hop world through sharp and poignant lyrics, iconic beats and powerful messages. To honor their immense legacy, we’ve dropped an incredible rue21-exclusive collection in collaboration with Defend Brooklyn featuring their unmistakable flair and distinctive style. Read on to check out the line and stay tuned till the end for a special announcement! 

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    #IWD2021 Collection – Just Dropped: Women Who Rock

    March 8, 2021

    Ur Backstage Pass: Outfit Inspo 4 Outdoor Summer Concerts

    July 9, 2021

    10 Girl Anthems for Galentine’s Day

    February 12, 2018
  • snow day outfits and activities
    Life,  Style

    Snow Day Outfits and Activities – Embrace the Chill

    December 9, 2021

    Grab some hot cocoa and turn on your string lights! The holiday season is here and we got fresh new snow day outfits (paired with activities!) to keep you lookin’ cute & cozy no matter how low the temps drop. Whether you’re kickin’ it with the crew or loungin’ solo by the fire, it’s not winter without posting all your laid-back looks on the ‘gram to upgrade your grid for the season. Let’s get into some ‘fit inspo that’ll have you flickin’ up... ‘cause you’re always the ho ho hottest on the ‘gram. 

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    Celebrating Our Community – Designer and Employee Spotlight 

    February 1, 2022
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    March 7, 2019
  • Life,  Style

    Top 10 Trending Gifts – 2021 Holiday Gift Guide

    November 26, 2021

    Have you made your list and checked it twice? It’s time to find the presents that’ill make ‘em do a lil happy dance! We got gifts for every vibe this szn so you won’t be pullin’ up to the function empty handed. Whether you’re shopping for your IG baddie besties or someone who keeps it casual, we got’cha covered! Your official 2021 holiday gift guide is HERE, let’s get into it:

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    Holidaze Unwrapped – rue21 Holiday Campaign 2021

    October 27, 2021
  • holidaze 2021
    Life,  Style

    Holidaze Unwrapped – rue21 Holiday Campaign 2021

    October 27, 2021

    HO HO HOLD UP! It’s time to kick off the merriest season of the year. Welcome to the party: our Holidaze Unwrapped 2021 campaign! We’re hookin’ you up with this season’s hottest trends from the party lookbook, our snuggliest cozy collection yet & gifts for everybody on your nice list. We’re your one-stop destination for literally everything you need to rock around the tree and jingle all the way - get ready to sleigh, bb! 

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    Stories of Culture – What Black History and Culture Mean to Our Associates 

    February 3, 2023
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