Pride Month is just around the corner, and we’re thrilled to announce the drop of our 2022 Pride collection and our continued partnership with The Trevor Project! At rue21, we celebrate inclusivity and community as part of our core values and are proud to empower both our associates and our customers of all identities to express their authentic selves every day. Whether you’re a member of the LGBTQ community, are an ally, or are still learning, celebrating Pride Month is a way for us to celebrate and support our LGBTQ community.
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Earth Day 2022 – 3 Ways to Celebrate the SZNs
Happy Earth Day 2022, besties! Show some love to the planet with outdoor adventures that got you feelin’ like a total tree-hugger. We curated a few cute ‘fits made for vibing out with the OG homie, miss Mother Nature herself.
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Meet The @Avani Edit – Exclusively at rue21
It’s here…the iconic #fyp queen’s collection has dropped exclusively at rue21.com and in stores. We linked up with social media legend Avani Gregg aka @avani and had her curate the absolute coolest spring edit featuring Y2K vibes, comfy energy, and some of the most iconic #OOTDs. We got to speak with Avani on an Instagram Live sesh the other day where she spilled about the collection and what she’s been up to IRL. Let’s get into it! Cozy Chic Avani will be the first to tell you she’s all about lounge mode. When asked what she wears on the go, she said, “Something comfy, like this!” while gesturing to the…
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Trendsetters & Go-Getters – Femme Style Icons from the #YOUinrue Community
The #YOUinrue community is united by diverse and unique women that are always re-defining what it means to be a baddie. These ladies constantly inspire us both through their incredible style but also through their hard work and success within the social media industry. As style icons, they have built their own communities and audiences, creating digital spaces that celebrate all forms of femme energy. Let’s hear from these women as we continue to spotlight remarkably inspiring ladies!
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Celebrating Empowerment – International Women’s Day Collection
Let’s get it, girls! We’re only a week away from International Women’s Day 2022. Mark your calendars, we got some amazing stories coming up to share from incredibly inspiring women on our very own rue21 team. To celebrate girl power the right way, we’re dropping a super exclusive International Women’s Day collection. This line features all the boss babe icons you love including music legends, queens of the TV screen, and more. Keep reading to get the scoop on the collection from our VP of merchandising, Lindsay Teitz!
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Insights from our Style Icons – Black History Month
We‘re beyond lucky to work with such an incredible array of talented and inspiring creators with crazy good style from a range of unique backgrounds. In honor of Black History Month, we’re so excited to highlight a group of Black style icons we’ve partnered with to help launch our Black History Month collection. Keep an eye out for more conversations with our rue21 team members in celebration of this month and the new collection! Sydney Bell @sydneylbell What is your name and how would you describe your content? My name is Sydney Bell and I would describe my content as raw and authentic. My page is basically a journal of things…
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Celebrating Our Community – Designer and Employee Spotlight
To kick off Black History Month, we had the privilege to connect with two rue21 team members, Tiffany and Nicole, as well as the designer of our Black History Month collection, Leon Goodrum. These talented individuals are incredibly important to us and the mission of inclusivity that rue21 strives to achieve. Learn more about their experiences and what this month means to them personally below.
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Celebrate Your Roots – The Black History Month Collection at rue21
We’re wishing a reflective Martin Luther King Jr. Day to our entire community. To honor this cultural icon and with Black History Month beginning soon, we’ve partnered with Alone Again Studio to create a collection that celebrates Black culture and heritage with unique styles and designs. Throughout this month and next, we will be sharing insights and content from incredible black artists, creators and rue21 team members to amplify their stories and give light to the diversity of backgrounds in the Black community. Let's get into it!
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So True, Bestie – true Collection Revamp
The true Shop just got a makeover and we’re totally crushin’. Our fresh line of upgraded essentials features bras, bralettes, undies & loungewear made for real life so you’re always feelin’ yourself no matter the occasion. Classic but NEVER basic, we’ve got comfy, flirty styles from sizes XS - 4X in top trending hues & prints. Whether you’re getting glam for date night, wearin’ a lil somethin’ somethin’ under your ‘fit to feel extra saucy, or just searching for cozy styles to relax in, y’know true has you covered, bb. Let's dish on the details.
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Holiday 2021 Outfits for Every Occasion – Influencer Picks
We’ve been feelin’ the festive cheer for a minute now! Holiday season 2021 has your planner booked with the winter functions you’ve been waitin’ on all year so you need outfits. Now that you’ve got your plans mapped out, it’s time for the fun part: keeping your ‘fit fresh for every occasion and sleighin’ every photo opp. Our fave style bloggers have been bringin' the HEAT with new holiday trends, so you know we had to share. Get ready to add these looks to your mood board.
