Get your tiara and glitter ready, our fave flashy fragrances are BACK! The Confetti Collection just dropped and we’re ready to go all out. We've got all the tea on the whole line AND we’ve got a sweet surprise for you, too! These scents are here just in time for all your glamorous holiday parties and for when you wanna maaajorly upgrade the besties’ stocking stuffers.
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3 Easy 2022 Halloween Costumes to Slay The Costume Party
We don't mean to freak you out, but things are getting spooky. The only thing creepier than Halloween trickz & treatz? Realizing you don’t have a costume yet! (Don’t trip, we’ve been there.) We styled a few 2022 DIY Halloween costumes for an easy peasy spooky szn slay ft. threads you'll wanna re-wear all year long. Oh HEX yeah! Who doesn’t love a versatile closet gem? It’s gonna be a wicked good time.
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#TRIPPIExrue21 – Exclusive Drop from Creative Director Trippie Redd
Oh, you haven’t heard? We’re bringin’ the rage with this one. Our exclusive limited-edition TRIPPIE x rue21 collection officially dropped online and in-stores! Curated by our guest creative director, Trippie Redd, this drop has major street style heat to rock this fall. We got sick styles inspired by the Trippie’s one-of-a-kind vibe made to upgrade your drip ft. heat for the whole crew. We really do this.
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Don’t Break the Bank – Your 2022 Guide to Affordable Back 2 School Shopping
Ugh, where did summer go?! Time flies when you’re soaking up the sun. Now that it’s almost time to report into homeroom, we're your spot for affordable back to school shopping. Build iconic hallway ‘fit slays with all the new denim trends, just dropped dresses, legendary graphic tees and more. Keep it fresh and save some major bread, you know we always got the hook up.
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Made for All – Pride Collection 2022 & The Trevor Project Partnership
Pride Month is just around the corner, and we’re thrilled to announce the drop of our 2022 Pride collection and our continued partnership with The Trevor Project! At rue21, we celebrate inclusivity and community as part of our core values and are proud to empower both our associates and our customers of all identities to express their authentic selves every day. Whether you’re a member of the LGBTQ community, are an ally, or are still learning, celebrating Pride Month is a way for us to celebrate and support our LGBTQ community.
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Earth Day 2022 – 3 Ways to Celebrate the SZNs
Happy Earth Day 2022, besties! Show some love to the planet with outdoor adventures that got you feelin’ like a total tree-hugger. We curated a few cute ‘fits made for vibing out with the OG homie, miss Mother Nature herself.
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Meet The @Avani Edit – Exclusively at rue21
It’s here…the iconic #fyp queen’s collection has dropped exclusively at rue21.com and in stores. We linked up with social media legend Avani Gregg aka @avani and had her curate the absolute coolest spring edit featuring Y2K vibes, comfy energy, and some of the most iconic #OOTDs. We got to speak with Avani on an Instagram Live sesh the other day where she spilled about the collection and what she’s been up to IRL. Let’s get into it! Cozy Chic Avani will be the first to tell you she’s all about lounge mode. When asked what she wears on the go, she said, “Something comfy, like this!” while gesturing to the…
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Trendsetters & Go-Getters – Femme Style Icons from the #YOUinrue Community
The #YOUinrue community is united by diverse and unique women that are always re-defining what it means to be a baddie. These ladies constantly inspire us both through their incredible style but also through their hard work and success within the social media industry. As style icons, they have built their own communities and audiences, creating digital spaces that celebrate all forms of femme energy. Let’s hear from these women as we continue to spotlight remarkably inspiring ladies!
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Celebrating Empowerment – International Women’s Day Collection
Let’s get it, girls! We’re only a week away from International Women’s Day 2022. Mark your calendars, we got some amazing stories coming up to share from incredibly inspiring women on our very own rue21 team. To celebrate girl power the right way, we’re dropping a super exclusive International Women’s Day collection. This line features all the boss babe icons you love including music legends, queens of the TV screen, and more. Keep reading to get the scoop on the collection from our VP of merchandising, Lindsay Teitz!
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Insights from our Style Icons – Black History Month
We‘re beyond lucky to work with such an incredible array of talented and inspiring creators with crazy good style from a range of unique backgrounds. In honor of Black History Month, we’re so excited to highlight a group of Black style icons we’ve partnered with to help launch our Black History Month collection. Keep an eye out for more conversations with our rue21 team members in celebration of this month and the new collection! Sydney Bell @sydneylbell What is your name and how would you describe your content? My name is Sydney Bell and I would describe my content as raw and authentic. My page is basically a journal of things…
