We‘re beyond lucky to work with such an incredible array of talented and inspiring creators with crazy good style from a range of unique backgrounds. In honor of Black History Month, we’re so excited to highlight a group of Black style icons we’ve partnered with to help launch our Black History Month collection. Keep an eye out for more conversations with our rue21 team members in celebration of this month and the new collection!   Sydney Bell @sydneylbell What is your name and how would you describe your content?   My name is Sydney Bell and I would describe my content as raw and authentic. My page is basically a journal of things…

To kick off Black History Month, we had the privilege to connect with two rue21 team members, Tiffany and Nicole, as well as the designer of our Black History Month collection, Leon Goodrum. These talented individuals are incredibly important to us and the mission of inclusivity that rue21 strives to achieve. Learn more about their experiences and what this month means to them personally below.  

Grab some hot cocoa and turn on your string lights! The holiday season is here and we got fresh new snow day outfits (paired with activities!) to keep you lookin’ cute & cozy no matter how low the temps drop. Whether you’re kickin’ it with the crew or loungin’ solo by the fire, it’s not winter without posting all your laid-back looks on the ‘gram to upgrade your grid for the season. Let’s get into some ‘fit inspo that’ll have you flickin’ up... ‘cause you’re always the ho ho hottest on the ‘gram. 

Have you made your list and checked it twice? It’s time to find the presents that’ill make ‘em do a lil happy dance! We got gifts for every vibe this szn so you won’t be pullin’ up to the function empty handed. Whether you’re shopping for your IG baddie besties or someone who keeps it casual, we got’cha covered! Your official 2021 holiday gift guide is HERE, let’s get into it:

HO HO HOLD UP! It’s time to kick off the merriest season of the year. Welcome to the party: our Holidaze Unwrapped 2021 campaign! We’re hookin’ you up with this season’s hottest trends from the party lookbook, our snuggliest cozy collection yet & gifts for everybody on your nice list. We’re your one-stop destination for literally everything you need to rock around the tree and jingle all the way - get ready to sleigh, bb! 

Ok, we might be a liiiiittle bit biased, but Halloween at rue21 is the BEST. It’s one of our favorite holidays by far. How could we resist? Who doesn’t love playing dress up?! We’re obsessed with mixing and matching fashion trends we’re already loving and fun, over-the-top makeup to create customized spooky looks. And the best part about these DIY Halloween costumes? You can repurpose ‘em into your everyday wardrobe! Hold on to your screams, it’s gonna be a scary good time.

How is it already September? We can’t believe it either, but we’re sooo ready for the season switch-up to break out our fave fall trends. But we know you can’t flaunt your new autumn threads without a destination (aka an excuse to take pics for the ‘gram). We got you, bestie! We rounded up some ultra-cute and on-trend  looks to pair with your upcoming plans. Show off your new fall style with bucket-list-worthy activities to add onto your calendar. They’re all so good, we literally couldn’t choose a favorite.

It’s time to set your alarm, pack your backpack, organize your cute desk supplies & get your new outfits laid out, ‘cause it’s back-to-school season! If you didn’t already know, the only thing we love as much as a cute fashion find is a good snack. So of course we cooked up a guide to hook you up with simple snacks matched up with trending outfits to set the vibe this school year. Treat your brain & body right with healthy, yummy food whenever you need an energy boost to get through your crazy schedule. And you’ll obviously look super cute while gettin’ your snack on, too. ;)