We’re all about making some super sweet memories this summer, so we’re beyond excited to bring you the tastiest treats and cutest looks to keep your calendar booked and busy!  Spending time with your besties while trying out fresh new summer trends  and digging into some delish homemade recipes is the perfect way to make this season the most memorable yet.  Whether you’re getting ready for a family BBQ, pool party, picnic date, or kick-back, we’ve got you covered with on-trend looks and simple (but tasty) recipes to make you stand out in the best way possible!  Hope you’re hungry!

Happy Pride, friends! With June just around the corner, we’re so excited to announce the launch of our 2021 Pride Collection that will prepare you for a summer of love and celebration. In addition to all the rainbow gear you need this season, we are even more excited to announce our partnership with The Trevor Project—an organization committed to ending suicide among LGBTQ youth. 

Temps are heating up. The sun’s out. Your clothes are ready to get out of the house. Get ready to give your summer style a little refresh with some new staples to build your best look. We know you’re totally vibing with this summer’s trends, so we’re using your zodiac sign to tell you which essential you need based on your personality and vibe. Prepare to stock your closet!

It’s official—summer has arrived at rue21. We’re embarking on a summer of love this season, filled with endless nights, sparks of color and limitless pride. We’re so excited to kick off the summer and make it one of the best yet. With glimmers of hope lingering on the horizon, we’re running straight for it. Get ready to fill your summer with vivid color splashes and feel-good graphics as we celebrate you. This season, love wins and we can’t wait to inspire you to own your look and be confident in who. you. are.

Wishing you a happy and healthy Earth Day! Today, we’re sharing some of our favorite looks for the outdoors. Embrace the beautiful world we live in through a little exercise, exploration and appreciation! Springtime is in full swing, so take advantage of the gorgeous weather and connect with the great outdoors—only in this season’s hottest looks.

Easter 2021 is coming up quickly, so prep yourself for the special day with some sweet spring outfits and gift ideas! We stole a little style inspo from our influencers and lined up our favorite basket-stuffer gifting selections to share with you. No matter how you’re celebrating the day or what your personal fashion vibe is, we have you covered. Bonus: all the gifts are under $15! Let’s hop to it! 

The sun is coming out, the birds are chirping and we’re feeling sooo refreshed. Springtime is officially here at rue21, which means it’s time to announce our Spring Break 2021 campaign! We’re thrilled to share our mantras for the new season with you along with some hot, trending styles that will be taking over your feed this season! If you’re looking for an energy boost to bring with you into spring, we’re here to provide all the inspiration and excitement you need. 

We’re not gonna let the weather stop us from getting excited for a new season! Even though Puxatony Phil hexed us with six more weeks of winter, this springtime inspo is just what we need to say, “winter, bye” and bring on spring with something sweet. Get ready to swoon over these trendy transitional outfits, perfect for moving from frigid winter to sunny spring with layers and bright colors. And don’t forget to try out our recommended delicious treats to match back to these spring looks and activities.

We can’t believe it either but…Christmas is next week! We’re super excited and totally still in the gifting mood, so we whipped up one more present for you! This fun and easy quiz designed to score you the perfect gift idea for everyone left on your list, and the best part is they're all under $10! If you forgot that one last-minute present, no worries, we’ve got your back.