Pride Month is just around the corner, and we’re thrilled to announce the drop of our 2022 Pride collection and our continued partnership with The Trevor Project! At rue21, we celebrate inclusivity and community as part of our core values and are proud to empower both our associates and our customers of all identities to express their authentic selves every day. Whether you’re a member of the LGBTQ community, are an ally, or are still learning, celebrating Pride Month is a way for us to celebrate and support our LGBTQ community.
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Earth Day 2022 – 3 Ways to Celebrate the SZNs
Happy Earth Day 2022, besties! Show some love to the planet with outdoor adventures that got you feelin’ like a total tree-hugger. We curated a few cute ‘fits made for vibing out with the OG homie, miss Mother Nature herself.
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Meet The @Avani Edit – Exclusively at rue21
It’s here…the iconic #fyp queen’s collection has dropped exclusively at rue21.com and in stores. We linked up with social media legend Avani Gregg aka @avani and had her curate the absolute coolest spring edit featuring Y2K vibes, comfy energy, and some of the most iconic #OOTDs. We got to speak with Avani on an Instagram Live sesh the other day where she spilled about the collection and what she’s been up to IRL. Let’s get into it! Cozy Chic Avani will be the first to tell you she’s all about lounge mode. When asked what she wears on the go, she said, “Something comfy, like this!” while gesturing to the…
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At the Heart of rue21 – Store Associates Spotlight
Our team members in the field are truly the heart of our company. They connect irl with customers and communities on the daily to represent the values of our brand through all their hard work. We had the opportunity to spotlight a few outstanding store associates in honor of Women’s History Month coming to a close. We hope this series has inspired you to continue celebrating women every day!
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Trendsetters & Go-Getters – Femme Style Icons from the #YOUinrue Community
The #YOUinrue community is united by diverse and unique women that are always re-defining what it means to be a baddie. These ladies constantly inspire us both through their incredible style but also through their hard work and success within the social media industry. As style icons, they have built their own communities and audiences, creating digital spaces that celebrate all forms of femme energy. Let’s hear from these women as we continue to spotlight remarkably inspiring ladies!
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Meet The Lady Bosses Who Make It Happen – Women in Leadership at rue21
If history has taught us anything, it’s that women are unstoppable. The fight for equality in the workplace has been going strong for several decades and has made some incredible strides throughout the past few years. Women make up over 50% of the rue21 Senior Leadership team, which is something we’re incredibly proud about. But like any movement, the challenges female employees face to build their career, balance their personal life, and battle discrimination are still an everyday reality. Read more from women in leadership at rue21!
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Happy International Women’s Day 2022 – Inspiring Women of rue21
It’s finally here, besties – happy International Women’s Day 2022! We're sendin’ you all the positive vibes and empowerment on this important holiday and hope you’re out there living your best lives. To get the inspiration flowin’, we spoke to a group of wicked talented women from our very own rue21 team who shared their own thoughts on International Women’s Day, the role models in their lives, honest advice, and more. Let’s get into it!
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Celebrating Empowerment – International Women’s Day Collection
Let’s get it, girls! We’re only a week away from International Women’s Day 2022. Mark your calendars, we got some amazing stories coming up to share from incredibly inspiring women on our very own rue21 team. To celebrate girl power the right way, we’re dropping a super exclusive International Women’s Day collection. This line features all the boss babe icons you love including music legends, queens of the TV screen, and more. Keep reading to get the scoop on the collection from our VP of merchandising, Lindsay Teitz!
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Insights from our Style Icons – Black History Month
We‘re beyond lucky to work with such an incredible array of talented and inspiring creators with crazy good style from a range of unique backgrounds. In honor of Black History Month, we’re so excited to highlight a group of Black style icons we’ve partnered with to help launch our Black History Month collection. Keep an eye out for more conversations with our rue21 team members in celebration of this month and the new collection! Sydney Bell @sydneylbell What is your name and how would you describe your content? My name is Sydney Bell and I would describe my content as raw and authentic. My page is basically a journal of things…
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rue21 Team Member Spotlight – Black History Month
Our rue21 team members are the heart of our brand as well as ambassadors of our values and mission. We spoke to an incredible group of Black associates who shared insights about their experiences, advice, and so much more in honor of Black History Month. A huge thank you to those who participated and to all our rue21 team members! Sierra Storrs, Support Center What is your position and how long have you worked with rue21? I’ve been with rue21 as a Social Media Coordinator for 3 months. What does Black History Month mean to you? Black History month means to me a time to celebrate my heritage and give…
