fall 2021 trends

Fall 2021 Trend Update ft. Behind the Scenes Peek: DARK MODE

We know you feel that breeze in the air. The leaves are changin’ colors & we’re suddenly craving all things pumpkin spice. Fall 2021 is FINALLY here and we’re ‘bout to hook you up with the newest fall trends from our Dark Mode Fall Collection that are gonna be takin’ over your feed from IG to TikTok. You already know we got you covered. Here’s your exclusive sneak peek into the behind the scenes of our newest campaign photoshoot plus some info for a sweet giveaway!

Fall Classics 

We’re kickin’ off the season with the Dark Mode approved closet staples you need from must-have coordinating fleece sets to classic fall plaid flannels and denim ft. every fit, style and wash you’ve been seein’ on the FYP. These pieces are gonna be total go-to’s for everyday ‘fits that match your mood this season. Don’t say we didn’t warn ya!

Our Fave Trends

Of course we loveee a good classic piece, but this fall 2021, our Dark Mode trends have us ready for the function with a vibe that’s so grid-approved. And that’s not even the best part about ‘em. Snag your faves and save some coin so you can update your aesthetic as the vibe switches. We got you, bestie.

Upgraded Prep

Pop ya collar and break out the knee highs – preppy is makin’ a comeback. Serving major Claire Huxtable meets Regina George energy from 90s and 2000s academic it-girl aesthetics, your ‘fits are bound to be voted most popular. Ya know you love it. XOXO. 😉

Streetwear Aesthetic

Did ya’ll hear that? The streets are callin’ and our Dark Mode Fall Collection is here to answer. We’re bringin’ all the energy with crazy unique licensed graphic tees, fresh fall jackets, and classic must-have ripped denim. Layer up for the cold with upgraded oversized puffer jackets, classic beanie sets, and new graphic hoodies ft. music, movies, sports, and more! We’re having a total streetwear moment rn.

Poppin’ New Prints

Behind the Scenes

Now for the REALLY fun part – our photographers caught some seriously sick shots that show the hype this cast brought to our Dark Mode Fall Collection. We took a trip to the arcade, hit a couple other fun spots, and of course, got glammed up for some fire ‘fit pics that are about to be all over your mood board this autumn.

Fun and Games

Glam Time 

The Looks


We couldn’t show off our newest drop without giving you a chance to snag your favorite pieces on us!

Enter our Dark Mode Fall Collection giveaway on Instagram with these steps: 

  1. Follow @rue21 on IG  
  2. Like the giveaway post
  3. Tag two besties in the comments of the giveaway post

And just like that, you’re entered to win a $100 rue21 gift card! 

This is gonna be the best fall at rue yet. We’re so excited to switch on Dark Mode & show off our newest campaign that truly shows off who we are and what we love to do: bring you the newest trends & freshest vibes for waaaay less. Be you & express your personality through fashion that unapologetically tells the world exactly who you are.

Share how you style your rue21 Dark Mode Fall Collection haul on Instagram using #YOUinrue and tag us @rue21!

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