Happy Pride, friends! With June just around the corner, we’re so excited to announce the launch of our 2021 Pride Collection that will prepare you for a summer of love and celebration. In addition to all the rainbow gear you need this season, we are even more excited to announce our partnership with The Trevor Project—an organization committed to ending suicide among LGBTQ youth.
The Trevor Project
The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth. They work to provide crisis services, peer support, research, advocacy and education with a mission to end suicide among LGBTQ young people. The Trevor Project’s passion for making the world a more tolerant, accepting place deeply resonates with the morals we’re committed to at rue21. With our focus on community and what makes you who you are, we are so excited to continue their support by making a $50,000 donation to their cause. We could not imagine a more appropriate time to establish this partnership and help create an accepting community and a safe space for our rue family. The organization’s positive impact on the communities it serves fuels our reason for support.
Our donation will help increase capacity for TrevorChat, TrevorLifeline and TrevorText—platforms that connect LGBTQ youth in crisis to crucial and immediate counseling. It will fund increased peer support provided by Trevor’s social media network—TrevorSpace.org—which gives young people a safe and welcoming space to connect with other supportive members. Lastly, it will help grow the organization’s volunteer base and ensure volunteers obtain the comprehensive training needed to successfully assist community members.
To learn more about The Trevor Project and how to get involved in your own community, visit their site here.
Pride 2021 Collection
We’ve got more good news! We’re excited and ready to officially launch our Pride 2021 collection, consisting of a full spectrum of styles ranging from XS to 4X as well as the finishing touches you need to take Pride by storm. Make a statement in the bold gender-neutral graphic tees in color combinations worth celebrating. From rainbow jewelry to must-have facemasks and funky footwear—set the vibe for the month! Last but not least, our new gender-neutral fragrance, Unity just launched to add a fresh finishing touch. Whether you’re rocking these items at Pride or gifting your loved ones, this collection will help you curate the perfect look. Everything you need to build the Pride outfit of your dreams is at rue21, in stores and online.
How will you show your Pride this season? Stop by your local rue21 store and shop online 24/7 at rue21.com to find all the Pride essentials to celebrate this summer of love.
Be sure to share your rue21 Pride looks with us on Instagram by using #YOUinrue and #rue21Pride and tagging @rue21.