It’s official—summer has arrived at rue21. We’re embarking on a summer of love this season, filled with endless nights, sparks of color and limitless pride. We’re so excited to kick off the summer and make it one of the best yet. With glimmers of hope lingering on the horizon, we’re running straight for it. Get ready to fill your summer with vivid color splashes and feel-good graphics as we celebrate you. This season, love wins and we can’t wait to inspire you to own your look and be confident in who. you. are.
Endless Nights
While we’re not out of the woods yet, we’re feeling hopeful that brighter days are ahead. This summer, we’re taking every opportunity to make memories, embrace our communities and have endless fun. To get you in the mood for new adventures, our summer collection features daring new trends and some retro favorites that are now back in full swing. (Hint: we’re loving ditsy floral print rompers and old-school baseball jerseys this season!) Start making your summer 2021 playlist to get you pumped for a sunny new season!
Sparks of Color
Splash into summer with a brand new color palette ft. bright neons, toned back pastels, enchanting jewel tones and more. Our favorite new styles will have you inspired to add pops of print to your graphic tee collection as well as dive head first into epically printed summer dresses and radiant tie-dye jackets. You’ll definitely be flaunting all these looks before they even hit your friends’ insta feeds.
Limitless Pride
As we head into summer, we’re celebrating you all season long. With PRIDE month quickly approaching, we can’t wait to see #YOUinrue and how you’re owning your identity. At rue21, we stand for and respect all gender identities and sexualities as we strive to be an inclusive brand that is made for all. Get excited for our upcoming 2021 Pride Collection release that will feature a vast collection of gear that’ll make your heart sing and smile beam. We’ve also got a limited edition gender-neutral fragrance coming soon, too!
Come one, come all and celebrate a summer of love with rue21. We can’t wait to see the looks our amazing community of influencers and shoppers put together this season. Remember to make memories, show love and stay proud.
Share your summer rue21 style on Instagram using #YOUinrue and @rue21!
