The sun is coming out, the birds are chirping and we’re feeling sooo refreshed. Springtime is officially here at rue21, which means it’s time to announce our Spring Break 2021 campaign! We’re thrilled to share our mantras for the new season with you along with some hot, trending styles that will be taking over your feed this season! If you’re looking for an energy boost to bring with you into spring, we’re here to provide all the inspiration and excitement you need.
Live Your Daydream
We’ve come a long way in the last year, and despite not being out of the water yet, we’re longing for all of our favorite spring activities. That’s why spring 2021 is all about your daydreams, the fantastic adventures your mind drifts to inside the house or out, and how you can bring all of those to life through fashion! This season, live your daydreams through a strong and positive attitude, exciting fashion and a little creativity…
Embrace a New Season
It’s time to embrace spring by jumping headfirst into the welcoming warm-weather season. We’re brightening up with the sun and shaking off that winter funk by getting outside for some safe and intentional fresh air. Take some time to yourself out of the house, smile at nature all around you, find shapes in the clouds and stay connected to yourself and others through mindfulness and positivity. You can truly renew your spirit and attitude by appreciating the natural world around you.
Another way to revitalize is through redefining your vibe for a new season. Shake off those old bad habits and replace them with creativity and mood-boosting energy. Our spring break 2021 collection is filled with eye-popping colors, prints and trends that are inspired by imaginary worlds, classic warm-weather staples and uplifting feelings. Try out a new look and be inspired by how great a fresh wardrobe can make you feel, then share your newfound energy with the world.
Color Your Story
With your unique creativity and revitalized attitude, take this spring by storm and share your positivity. Make a plan to bring color and life to everything you do this spring from your daily routine and your personal me-time to connecting with friends and loved ones. Turn up the music and have a virtual concert with your best friends on Zoom. Put on a fashion show and photoshoot in your backyard with your roommates. Try brand new recipes with your family and be grateful for each other’s presence. Reach deep inside your imagination and you can recreate the same warm feelings of dancing under the neon lights at a festival, traveling around the country or cheering on your favorite sports team in the crowd—even if you can’t be there.
Our world is still uncertain and there is a long road ahead of us, but there are good times to be had right now. Don’t let this season pass you by! Take all the opportunities you have to make memories, share smiles and plan for a brighter future.
Share your dreamy spring break 2021 style with us on Instagram using #YOUinrue and @rue21!
