We’re head-over-heels in love with our latest brand collection! This line honors a true icon that our rue21 fam can all resonate with — Betty Boop! She’s a lil sweet, a lil sassy and she boop-oop-a-doop’d her way into our hearts with this retro collection of hoodies and tees. Her empowered spirit and sassy style are an inspiration to women and girls everywhere. Betty’s mission aligns with the rue21 brand values so closely, which is why we are overjoyed to be sharing this drop with you. Let’s get into the details of the collection!

There’s no doubt that these pieces will be your new favorite staples. Dress these looks down with a comfy pair of joggers and fuzzy slippers, add flair to a casual ‘fit of jeans and sneakers or dress up your Betty Boop style with a glamorous skirt, glitzy accessories, and a pair of trending heels. These pieces pay homage to the classic and timeless aesthetic of Betty Boop’s beauty while adding in modern motifs in the form of bold fonts, eye-catching color palettes and edgy flames and heart accents.

We’re honored to share this collection with you all. rue21 supports and promotes Betty Boop’s values of loving yourself, caring for others and bringing positivity into the world. Rock this look, own your personal style, and be emboldened by Betty’s passion and confidence.
Shop this collection ASAP! This drop is limited-edition and sure to sell quickly! Get ready to style your #OOTD with Betty Boop on your side. Feel strong, classy and just as vibrant as this queen of passionate fashion!
Share your rue21 Betty Boop looks on Instagram using #YOUinrue, #BettyBoop, and #BoopLove and tag @rue21!
BETTY BOOP TM & © 2021 Fleischer Studios, Inc.