If there’s two things you gotta know about rue21, it’s these: 1) We love jeans and 2) We love to collaborate with our community. So with an uncertain fall ahead of us, we reached out to our associates, influencers and rue21 fam to build one of our most amazing, most fun, most #YOUinrue photoshoots ever! And we loved it so much, we wanted to make sure you got a behind-the-scenes tour.
Our latest rue21 collection was designed to provide a creative, fun and inclusive selection of styles that make you feel good, inside and out. It’s about embracing what makes you unique, how we connect to one another, what drives us. We know, big ideas for jeans, huh? But have you tried them tho? This summer and fall season, we’re bringing you hundreds of different pairs of jeans all hand-picked to be super soft, stretchy, trendy, made to move, in every size, and perfect for whatever aesthetic inspires you. Because we believe that good jeans are essential, and should be accessible to everyone.
Bringing these big ideas to life called for a little creative thinking. So we called on our influencers and rue21 associates to make our back-to-school dream a reality. Spot this crew on our website, in your inbox, on our Instagram and on signs all over your local rue21 store. We couldn’t be more proud and excited of how they made this collection feel real. The #YOUinrue goal is authenticity—to make clothes that are truly accessible and allow everyone to express their honest selves in true rue style.
So let’s get to know some of these model-associates! Read on to hear all about their personal stories and why each of them loves to rock rue21.
Introducing: Bree Crum @breecrum
What is your title?
Manager of Graphic Design
How long have you been with rue21?
Three-and-a-half years
What is a fun fact about you?
I have a Pee Wee Herman Tattoo. I was also a Pennsylvania State Bench Press record holder.
What’s your favorite thing about rue jeans?
They feel like they were made for my curves!
Introducing: Erika Roberts @beingerika_
What is your title?
Assistant Buyer
How long have you been with rue21?
Two years
What is a fun fact about you?
I share the same birthday as Lebron James & Tiger Woods!
What’s your favorite thing about rue jeans?
My favorite thing about rue jeans are the curvy jeans because they have the perfect amount of stretch!
Introducing: Jamie Bogdan @ja__mie
What is your title?
Graphic Designer
How long have you been with rue21?
Two-and-a-half years
What is a fun fact about you?
My dog and I share the same birthday!
What’s your favorite thing about rue jeans?
My favorite thing about rue21 jeans is the variety of styles. There is something for everyone!
Introducing: Marissa Mack @m.a.ris.sa
What is your title?
Associate Manager of Site Merchandising
How long have you been with rue21?
Three-and-a-half years
What is a fun fact about you?
I did classical ballet for 12 years growing up. Now, I enjoy boxing and going on nature walks to stay active.
What’s your favorite thing about rue jeans?
They are so comfortable and versatile! Comfort is important to me because I can’t be confident without being comfortable.
Introducing: Alex Acosta @aac0sta
What is your title?
Customer Insights Analyst
How long have you been with rue21?
Three years
What is a fun fact about you?
I lived in NYC for a year and had a fashion internship there!
What’s your favorite thing about rue jeans?
The way they make my curves look!
Enter the #YOUinrue Sweepstakes
We’ve shown you the behind-the-scenes action, now we wanna hear from you! Your story and style need to be shared, so enter our #YOUinrue Sweepstakes for a chance to win a $50 rue21 gift card. Here’s how:
Post a photo of yourself to your Instagram feed showcasing your rue21 style, then include your personal story or an uplifting note in the caption along with @rue21 and #YOUinrue and #sweeps. It’s that easy!
We are choosing one winner weekly until August 28, 2020! We’re looking forward to hearing all about your stories and seeing some amazing outfit inspo!
