The most wonderful time of the year is upon us and that means snuggle sessions, hot cocoa with marshmallows and cozy accessories are officially the new norm. If you can’t tell, we’re feeling very merry about the holidays—so we gathered our most-loved influencer squad for this year’s rue21 holiday photoshoot! Check out our cozy aesthetic, influencer interviews and a suuuper cute doggo in this exclusive behind-the-scenes peek!
Location is Everything
The rue21 crew hit the road and traveled north to Bear Run Campground in rural Pennsylvania to capture this season’s woodsy holiday aesthetic… and fell in love with this cute and cozy cabin. Decked out in tinsel and wreaths, with fresh pine and ‘nog in the air, this location made for the perfect getaway for our crew to hang out, bond and get in the holiday spirit. Seriously though, with sweet Spaniel Tanger, one of our many holiday doggos on set, how could you not?!
A Word from our Squad
With the holiday spirit in full swing, we set up a Q&A with the crew on our Instagram story. Read on to see what some of your favorite influencers had to say about fashion, the holidays and living the dream.
How do you become an influencer?
Dee @thejitana: First things first, you need to know what you’re passionate about. You need to be able to influence your audience in a positive way. In my case, I was always into fashion so I would always post about what I was wearing and the places I shop. You have to stay super consistent, push through and keep going no matter what!
What do you want to do this holiday season?
Belle @bellelevy: I’ve always wanted to go ice skating at Rockefeller Center, so I’m gonna make it a point to go this year!
How did you know this was the career you wanted?
Josh @joshjjo: I love working for myself, being creative and being able to express myself. When I got into photography and it started to take off, I just knew!
Top Trends of the Season
The best part of a new season is refreshing your wardrobe. Check out some of our favorite styles for this time of year!
We could literally live in sweaters 24/7. With so many styles, colors and new must-have details, we’re getting major holiday feels for these comfy layers. Get ready for chilly nights in the sweaters hitting the site right now, and stay tuned for new arrivals dropping every single day online!
Is there anything better than getting a new pair of PJs during the holidays? Cozy fleece, festive onesies and holiday tees—snuggling on the couch and binge-watching TV is just so much better when you look good doing it. And this season, we’re taking holiday gifting to next-level cute with festive matching fleece pajama pants for you, your boo and your bestie.
The temps are dropping, so it’s officially time to accessorize accordingly. We love the extras that pull together a statement look with bold prints and unique details. Fuzzy hats, gloves, socks and more are gonna be your absolute best friends during the upcoming chilly days and even colder nights when you’re out dancing, dining or just taking your fur-baby for a walk (which BTW, you’re gonna want to check out our super-cute collection of holiday pet socks!).
The countdown to the holidays has begun and we know you’re as excited as we are! Stay tuned for more photos from our rue21 holiday photoshoot and keep up with us on Instagram to see our go-to styles of the season.