rue21 robinson
Life,  Style

New rue21 Opening in The Mall at Robinson

Drumroll pls… rue21 has just opened a new store at The Mall at Robinson in Pittsburgh, PA (which just so happens to be our home base!). This store means so much to us and we’re admittedly super geeked to share all the details with you. Starting with our pretty kick-butt VIP launch party, where we introduced some ah-mazing influencers and their guests to the new space. Read on to see all the highlights! 


This store is kind of a big deal, so you know we had to go all-out with the balloons, 🎈🎈🎈 which added those pops of bright color that we love in our clothes. In the windows, along with some of our favorite fall photos and accents (sunflowers are IT right now), we greeted our guests with stylish mannequins sporting all our fall faves.

Yum! 😋😋😋 

Every event needs good food, obvi. That’s why we set the stage with sliders, tater tots and milkshakes from the always-delicious Wahlburgers (if you haven’t tried them, you definitely should!). And of course—a party calls for chocolate, so we got chocolate-covered marshmallows, strawberries and rice treats! So good.

Photo Op 📸

Do it for the ‘gram! This flower wall was definitely the main attraction of the event, finished with a cool neon sign sporting our brand name. All the guests grabbed an Insta-worthy shot in front of the florals, hanging the instant photos on our new photo wall. If you’re a local in the ‘Burgh, you can see the pics when you stop in for our grand opening, and maybe add some of your own to the wall! Seriously, how cute are these?

Shopping Spree! 

Who doesn’t love a good shopping spree? All our guests found something they loved—from these must-have butterfly graphic tees to our newest fragrance for him, High Life. We drop new arrivals every single day online, and there’s always new looks hitting the self (we’re kinda obsessed with staying on trend #shameless), so there was no shortage of styles for everyone!


One of the cutest parts of this store is definitely the cash wrap. How COOL is that neon?! All the employees were sooooo excited about the opening, and they are such a cute and fun crew! Stop by and meet them if you’re in Robinson! #squadgoals  

We’re Ready for You! 

It’s official, guys… the Robinson rue21 store is OPEN!! If you’re local to the area or find yourself traveling to hip little Pittsburgh, stop by for giveaways, snacks and lots more fun stuff! We’re throwing a whole grand opening weekend party, and chances are high that party’s going to keep on going for a very. long. time. We love to have fun, and we think you might too.😉

The rue21 executive team cutting the ribbon!

Don’t forget to post your new looks on Instagram! Tag @rue21 and use #YOUinrue

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