During the last week of July, we hosted a group of seven of our rue21 influencers in Pittsburgh, PA for a fun two days of creating content and making meaningful connections. We wanted to bring together a diverse and energetic group of influencers to help bring our first ever influencer photoshoot to life. What came out of these two days was so much more than just content!
Over the course of two days, we shot at various locations around Pittsburgh, showcasing our Back to School collection. From an old-school neighborhood in Pittsburgh to a local high school, we were able to capture our clothing collection in settings where you would actually wear them!
Now let’s get to the fun part: introducing you to our amazing influencers! Read more about them below:

@kangfrvr
As the leader of the dance crew The Future Kingz, Zaya never shies away from the camera. Zaya has been a rue21 influencer for several years, so when we originally were looking for influencers for this photoshoot, we immediately knew that we wanted him to be part of this experience. His presence brought energy, movement, and excitement to the photoshoot, and in return produced some killer content!

@changoodie
A true plus babe, Chandler showcased our upcoming rue21 Plus product with style and confidence. From snakeskin bodysuits to cool and comfy joggers, she brought personality to our rue21 influencer photoshoot. Want more bodysuit inspo? Check out four ways that you can style your bodysuit this season!

@joshjjo
With a ‘gram that makes us glow green with envy, Josh brought his A-game to our rue21 influencer photoshoot. With all new Guys product dropping for back to school, Josh incorporated a unique style & feel to every outfit, complete with a one of a kind shoelace belt!

@thejitana
Dee has been a rue21 influencer for a while, so we knew we wanted to incorporate her cool and effortless style into our photoshoot. Having the versatility to rock any style from bodycon dresses, to a flounced blouse, to a trendy matching set, Dee rocked every outfit she had on!

@bellelevy
Having been a Plus size model for rue21 before, Belle knew exactly what to do in front of the camera! From frolicking in our latest selection of Plus dresses & rompers, Belle incorporated fun and whimsy into every look she wore.

@curlswithv
Slaying looks & pics, Victoria knows how to work it in front of the camera! She came alive during the photoshoot, and truly showcased the versatility of every piece she wore. Check out her Instagram linked above to see more of her rue21 looks!

@alexiistherese
With a bright and bubbly personality, Ali was all smiles throughout the two days of our photoshoot. Ali has been a rue21 influencer for two years, and every time she shoots into her rue21 product, she has us running to a store to buy up her ‘fits! We also invited her husband and photographer, Bryan, to be part of the shoot! He was able to capture some incredible moments for us. Make sure to check out his Instagram for more amazing content.
Inspired by the looks above? See more of the collection here, and make sure to check out our Influencer Spotlight to shop our influencer’s fave picks for this back to school season!
2 Comments
Iyisha Mays
You guys should make an app for ur store bs as much as I shop online with you guys it would be a lot easier to track our history of what we brought. I think you guys should look into that. Asap
rue21 blog
Hi Iyisha! Thank you for your feedback! We are constantly looking for customer feedback on how to better improve the rue21 shopping experience. We will definitely send your feedback to the appropriate team!