Guys… don’t freak out… but it’s almost time for back to school. Trust us, we have no idea where summer went either! But the best part of heading back to class is hitting up your favorite store and restarting the year in all new ‘fits—and there’s no better base for a fresh new look than jeans. Jeans are essential for back to school, and we have styles for literally everyone. Meet the must-have jean fits for the season.
We are all about embracing your shape and showing off your curves. Body positivity is the 👏 move 👏. Our curvy jeans eliminate that annoying gap at your waistband (seriously the worst, right??) and they’re made of our new soft and stretchy denim so that you can be super comfortable whether you’re sitting in class, running across campus or binge-watching tv on your laptop. Pair ‘em with a favorite tee and you’ll have your new go-to outfit.
High-waisted jeans are basically our favorite denim trend ever. Not only are they super flattering on like every body type, they also have that retro aesthetic that we unabashedly love and will never stop wearing (sorry not sorry). The ‘90s are back, and while the #1 decade may have left butterfly clips behind—not salty—it returned with this must-wear, always, forever jean fit that goes great with bodysuits, crop tops, tucked-in tees and dad shoes… basically everything. Love!
Because sometimes your leggings are dirty and sometimes, ugh, you just kinda have to wear something a little more passable as pants: jeggings. Not bashing them, we seriously LOVE this jean fit! Jeggings are super skinny, super stretchy, made with our ultra-soft denim and even come in a pull-on fit that has a nice flat front so you don’t get that weird, bunchy pocket thing (if you don’t own pull-on jeggings, buy them now!). Get ready to slay every school day in these beauties.
Getting back to school is starting to sound pretty nice about now, huh? Don’t get us wrong, we love summer, but jeans are really an every-season style and you seriously cannot have enough pairs! So all those jeans you’ve been eyeing and maybe looking for an excuse to buy: excuse granted.
We’ve got your back this year with all the jean fits you could want in new ultra-stretch and flex denim, inclusive sizes, and trending styles. Get your back to class shopping list going with booties and sneakers, favorite tees and must-have accessories (like that new backpack you know you need). Right now is your chance to experiment with new trends and reinvent yourself, so get shopping!
Oh, and did we mention we’re giving away a year’s worth of free jeans? Like, whatever, no big deal 💁 JK THIS IS AWESOME. Enter our #rue21DenimSweepstakes for your chance to win!
Share your fave rue21 jeans on Instagram by tagging @rue21 and using #YOUinrue!