back to school denim
Life,  Style

rue21 Denim Sweepstakes: Win FREE Denim for a Year

Class prep is officially upon us and we are so ready to start back to school shopping! First step: stock up on the must-haves. And what’s more essential to any back to school wardrobe than denim? Nothing, and we stand by that. From ripped skinnies for the weekend to the perfect jeggings, denim is the ultimate way to complete your best looks. That’s why we’re running the rue21 Denim Sweepstakes.

We know how important it is to look and feel your best when you head back to class, so we whipped up this pretty dope sweepstakes that we think you’re gonna love. Basically, we’re helping you crush this school year in style with our all-new denim collection! Those styles you love are back, they’re better than ever and they could be yours

That’s why we’re introducing the rue21 Denim Sweepstakes, where you could win FREE JEANS for a whole year! We’re treating six lucky winners to our latest drop of denim, which translates to 12 pairs of free jeans in all your favorite styles! Yes, you read that right. Mom jeans, skinnies, moto jeans, our new ultimate stretch and flex fabrics—we’re literally giving them away. 

Read below to learn how to enter!


Take a pic of yourself in your rue21 denim. Yep, it’s that easy. Grab your favorite pair of destroyed skinnies, high-waisted jeggings or guys moto jeans and snap a selfie! Throw it back with a mirror shot or call up your crew and work in an entire denim photoshoot. As long as you get that perfect shot you’re looking for in your rue21 jeans, you’re just one step away from living that new-denim dream life. You can even check out some of our Instagram pic ideas to get some inspo!


Upload your pic to your Instagram feed and in the caption, make sure to tag @rue21 and hashtag #YOUinrue and #rue21denimsweeps. If you don’t include all three of these into your caption, your picture won’t be considered as a valid entry—so don’t forget this v. important step. And…that’s it! Seriously, that’s all you have to do to be entered for a chance to win free jeans.

A winner will be chosen every Friday beginning July 26, with the last winner selected on Friday, September 6, 2019. That’s fast approaching, fam, so start entering the contest now by styling your favorite rue21 denim and snapping those pics for the ‘gram! Oh, and in between denim photoshoots, start getting your shopping spree on for back to school. Seriously, your faves will sell out fast and we are ready for fall. Also, remember to check out our new arrivals (we drop new styles every single day!).

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