Our latest limited-edition collection is sure to put a little pep in your step and a warm feeling in your heart. Just Dropped: Joyful Expressions is all about embracing the good in life and spreading positivity wherever you go. This line focuses on a bright color palette and feel-good messages that will boost your mood and give you the power to stay positive in 2021 and beyond. Along with our favorite trends from the collection, we’d like to share some simple self-care tips to help make your days a little bit brighter. 

We’re head-over-heels in love with our latest brand collection! This line honors a true icon that our rue21 fam can all resonate with — Betty Boop! She’s a lil sweet, a lil sassy and she boop-oop-a-doop’d her way into our hearts with this retro collection of hoodies and tees. Her empowered spirit and sassy style are an inspiration to women and girls everywhere. Betty’s mission aligns with the rue21 brand values so closely, which is why we are overjoyed to be sharing this drop with you. Let’s get into the details of the collection! There’s no doubt that these pieces will be your new favorite staples. Dress these looks down…

New year, new you! Treat your body to a comfy collection that makes exercise and self-care enjoyable and easy. Meet Just Dropped: Active Fit. This limited-edition drop is inspired by bright color palettes, fresh spring vibes and body-hugging details like ruching and seamless pieces. Spring is right around the corner, and this line is the perfect way to go forth into a new year, a new season and a new era. Read on to check out our fave details of this drop! 

One of the wildest years in recent history is finally coming to a close and we are so looking forward to what the new year will bring, from new life experiences to some killer fashion trends. To send 2020 off in style, we’re sharing some outfit inspo from our fave influencers for your NYE celebration at home. Whether you’re a glam fashionista or a cozy homebody, we have the looks for you! Let us know your favorite ‘fit in the comments and we’ll see ya in the new year! 

Merry Christmas to our rue21 friends and fam! We truly can’t believe it’s finally here. The holidays look a lot different this year, but we have plenty of reason to be filled with good spirits and warm feelings. A few of our rue21 associates discussed their thoughts on the holiday season in a festive chat that we’re excited to share with you. Enjoy this introduction to a small part of our family and have a safe and happy holiday! 

Our latest collection from Just Dropped screams flip phones, chunky charms and 2003 pop icons in the best way. Before you ask yourself what all these things have in common, the answer is velour. Just Dropped: Velour encapsulates the best Y2K trends with velvety-soft fabrics, glitzy embellishments and major pops of color that will totally be taking over the social media sphere this season, so hop on these trends ASAP before they’re sold out! Cozy Crush: Velour If you need a crash course on comfort, start with velour. This mega-plush fabric is incredibly soft to the touch while still maintaining the sheen and slick, drapey coolness of velvet (without the…

If you’re anything like us, you’re ready to say goodbye to 2020 in a big way. Like, a decked-out virtual NYE party kinda big way. Tempting? We think so. What’s even more tempting is our latest exclusive micro-collection from Just Dropped: E-Vite. This cozy-meets-glam style drop is designed to pair your favorite Y2K-inspired party trends with a laid-back vibe in an obsession-worthy blend of satin, sherpa, rhinestones and oversized fleece. Dive into the collection and prepare to click “add to bag” on 100% of these styles.

Our number one favorite part of the holiday season is definitely the fashion, but the food is a close second! We put together this super fun inspo-guide full of festive recipes to try and the outfits to pair ‘em with. Feel free to add your own little twist and flair to these—it’s all about having fun and treating yourself. Share these ideas with your friends and family to get in the holiday spirit for your socially distant and virtual celebrations. Let’s dig in! 

The holiday season is officially here! With shipping delays and new #stayhome orders designed to keep everyone safe and healthy this holiday season, getting your holiday shopping done now is super important. Luckily we have *all* of the affordable and on-trend presents for everyone on your gift list! This ultimate gift guide will kickstart your holiday shopping spree with amazing inspo for everyone. Whether you’re buying for a glamorous Insta-babe or a laid-back skincare fan, rue21 has you covered!