We don't mean to freak you out, but things are getting spooky. The only thing creepier than Halloween trickz & treatz? Realizing you don’t have a costume yet! (Don’t trip, we’ve been there.) We styled a few 2022 DIY Halloween costumes for an easy peasy spooky szn slay ft. threads you'll wanna re-wear all year long. Oh HEX yeah! Who doesn’t love a versatile closet gem? It’s gonna be a wicked good time.
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#TRIPPIExrue21 – Exclusive Drop from Creative Director Trippie Redd
Oh, you haven’t heard? We’re bringin’ the rage with this one. Our exclusive limited-edition TRIPPIE x rue21 collection officially dropped online and in-stores! Curated by our guest creative director, Trippie Redd, this drop has major street style heat to rock this fall. We got sick styles inspired by the Trippie’s one-of-a-kind vibe made to upgrade your drip ft. heat for the whole crew. We really do this.
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Don’t Break the Bank – Your 2022 Guide to Affordable Back 2 School Shopping
Ugh, where did summer go?! Time flies when you’re soaking up the sun. Now that it’s almost time to report into homeroom, we're your spot for affordable back to school shopping. Build iconic hallway ‘fit slays with all the new denim trends, just dropped dresses, legendary graphic tees and more. Keep it fresh and save some major bread, you know we always got the hook up.
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The #YOUinrue Crew Shares What Pride Means to Them
Time for another Pride Month spotlight! We caught up with some of our fave #YOUinrue stylistas to talk about pride, role models and more. These cuties have also created some AMAZING looks with their favorite styles from our Pride 2022 collection. Be sure to follow them on social and show some love!
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Employee Spotlight – Sharing Stories of Pride
We hope your Pride Month has been full of love, happiness, and connection! We’re excited to share an employee spotlight from Jessi Adams, one of our assistant managers based in Twin Falls, ID. She chatted with us about what Pride means to her and shared some insights as a member of the LGBTQ community. Read on and stay tuned for more spotlights later this month!
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Soul and Strength – Celebrating Juneteenth
We are proud to have just launched our Soul and Strength collection, a curated selection of styles expressing freedom, hope, and progress. We connected with the models from our photoshoot and Leon Goodrum from Alone Again Studios, the designer of select items in the collection, to discuss Juneteenth and hear their personal insights.
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The Trevor Project – Supporting LGBTQ Youth
rue21 proudly supports our LGBTQ employees and customers. As we celebrate Pride Month with our 2022 Pride Collection, we’re committing $50,000 to The Trevor Project, an organization that provides free and confidential, 24/7 crisis counseling to LGBTQ young people. We’re honored to partner with this organization and bring awareness to issues facing LGBTQ youth today. We’d love to share with you all additional information about how The Trevor Project serves this community and encourage you to donate if you are able to support the cause as well.
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Made for All – Pride Collection 2022 & The Trevor Project Partnership
Pride Month is just around the corner, and we’re thrilled to announce the drop of our 2022 Pride collection and our continued partnership with The Trevor Project! At rue21, we celebrate inclusivity and community as part of our core values and are proud to empower both our associates and our customers of all identities to express their authentic selves every day. Whether you’re a member of the LGBTQ community, are an ally, or are still learning, celebrating Pride Month is a way for us to celebrate and support our LGBTQ community.
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Earth Day 2022 – 3 Ways to Celebrate the SZNs
Happy Earth Day 2022, besties! Show some love to the planet with outdoor adventures that got you feelin’ like a total tree-hugger. We curated a few cute ‘fits made for vibing out with the OG homie, miss Mother Nature herself.
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Meet The @Avani Edit – Exclusively at rue21
It’s here…the iconic #fyp queen’s collection has dropped exclusively at rue21.com and in stores. We linked up with social media legend Avani Gregg aka @avani and had her curate the absolute coolest spring edit featuring Y2K vibes, comfy energy, and some of the most iconic #OOTDs. We got to speak with Avani on an Instagram Live sesh the other day where she spilled about the collection and what she’s been up to IRL. Let’s get into it! Cozy Chic Avani will be the first to tell you she’s all about lounge mode. When asked what she wears on the go, she said, “Something comfy, like this!” while gesturing to the…
