We hope your Pride Month has been full of love, happiness, and connection! We’re excited to share an employee spotlight from Jessi Adams, one of our assistant managers based in Twin Falls, ID. She chatted with us about what Pride means to her and shared some insights as a member of the LGBTQ community. Read on and stay tuned for more spotlights later this month!
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Soul and Strength – Celebrating Juneteenth
We are proud to have just launched our Soul and Strength collection, a curated selection of styles expressing freedom, hope, and progress. We connected with the models from our photoshoot and Leon Goodrum from Alone Again Studios, the designer of select items in the collection, to discuss Juneteenth and hear their personal insights.
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The Trevor Project – Supporting LGBTQ Youth
rue21 proudly supports our LGBTQ employees and customers. As we celebrate Pride Month with our 2022 Pride Collection, we’re committing $50,000 to The Trevor Project, an organization that provides free and confidential, 24/7 crisis counseling to LGBTQ young people. We’re honored to partner with this organization and bring awareness to issues facing LGBTQ youth today. We’d love to share with you all additional information about how The Trevor Project serves this community and encourage you to donate if you are able to support the cause as well.
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Made for All – Pride Collection 2022 & The Trevor Project Partnership
Pride Month is just around the corner, and we’re thrilled to announce the drop of our 2022 Pride collection and our continued partnership with The Trevor Project! At rue21, we celebrate inclusivity and community as part of our core values and are proud to empower both our associates and our customers of all identities to express their authentic selves every day. Whether you’re a member of the LGBTQ community, are an ally, or are still learning, celebrating Pride Month is a way for us to celebrate and support our LGBTQ community.
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Earth Day 2022 – 3 Ways to Celebrate the SZNs
Happy Earth Day 2022, besties! Show some love to the planet with outdoor adventures that got you feelin’ like a total tree-hugger. We curated a few cute ‘fits made for vibing out with the OG homie, miss Mother Nature herself.
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Meet The @Avani Edit – Exclusively at rue21
It’s here…the iconic #fyp queen’s collection has dropped exclusively at rue21.com and in stores. We linked up with social media legend Avani Gregg aka @avani and had her curate the absolute coolest spring edit featuring Y2K vibes, comfy energy, and some of the most iconic #OOTDs. We got to speak with Avani on an Instagram Live sesh the other day where she spilled about the collection and what she’s been up to IRL. Let’s get into it! Cozy Chic Avani will be the first to tell you she’s all about lounge mode. When asked what she wears on the go, she said, “Something comfy, like this!” while gesturing to the…
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At the Heart of rue21 – Store Associates Spotlight
Our team members in the field are truly the heart of our company. They connect irl with customers and communities on the daily to represent the values of our brand through all their hard work. We had the opportunity to spotlight a few outstanding store associates in honor of Women’s History Month coming to a close. We hope this series has inspired you to continue celebrating women every day!
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Trendsetters & Go-Getters – Femme Style Icons from the #YOUinrue Community
The #YOUinrue community is united by diverse and unique women that are always re-defining what it means to be a baddie. These ladies constantly inspire us both through their incredible style but also through their hard work and success within the social media industry. As style icons, they have built their own communities and audiences, creating digital spaces that celebrate all forms of femme energy. Let’s hear from these women as we continue to spotlight remarkably inspiring ladies!
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Meet The Lady Bosses Who Make It Happen – Women in Leadership at rue21
If history has taught us anything, it’s that women are unstoppable. The fight for equality in the workplace has been going strong for several decades and has made some incredible strides throughout the past few years. Women make up over 50% of the rue21 Senior Leadership team, which is something we’re incredibly proud about. But like any movement, the challenges female employees face to build their career, balance their personal life, and battle discrimination are still an everyday reality. Read more from women in leadership at rue21!
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Happy International Women’s Day 2022 – Inspiring Women of rue21
It’s finally here, besties – happy International Women’s Day 2022! We're sendin’ you all the positive vibes and empowerment on this important holiday and hope you’re out there living your best lives. To get the inspiration flowin’, we spoke to a group of wicked talented women from our very own rue21 team who shared their own thoughts on International Women’s Day, the role models in their lives, honest advice, and more. Let’s get into it!
